Come one, come all, and share your beauty truths.
Join the #SephoraSquad.
Your Passion,
Our Megaphone

#SephoraSquad is a different kind of beauty-influencer program. We celebrate the most authentic and inspiring voices. We prize unique, unfiltered, sorry-not-sorry storytellers, no matter the number of followers they have.

If those values sound familiar, they should! As a Sephora team member, you bring them to life every single day. Now’s your chance to broadcast your expertise and contagious enthusiasm on social media. We’re offering long-term partnerships— a paid contract through April 2020—to those who share their beauty truths.

Those who shout their triumphs and their struggles. Those who’ll try any trend once and not think twice about it. Those who leave heart emojis and thoughtful replies.

Sound like you? Let’s squad up: We are actively accepting applications for our 2019 #SephoraSquad.

To apply, Sephora team members must:
Have worked for Sephora for at least six months
Have an active Instagram account
Show a true passion for beauty
Brand-facing FSC employees are ineligible.
Personalized Incentives

Boost your personal brand with chances to meet industry experts, represent Sephora on social media, and attend special events. Incentives will be customized to each individual and could include:

Regram and repost consideration
Instantly help expand your social reach if your original content is selected to appear in our feeds.
Peer and professional coaching
Share ideas with other influencers and Sephora Beauty Directors, and receive training from industry experts at Fohr and Sephora leadership to help you achieve your goals.
Networking events
Connect with other influencers and make meaningful industry contacts.
Content collaboration opportunities
Cocreate videos and be featured on our social feeds or in internal marketing materials.
How It Works
Connect your Instagram
Click the Apply button to get started.
Fill out the application
It only takes about 10 minutes. Be sure to read the Application Terms before submitting your application.
Get testimonials
Ask your followers to vouch for you by leaving testimonials.
Key Dates
May 31st, 2019
Applications close for the 2019 #SephoraSquad employee group.
June 21, 2019
Final selection process starts. Our panel will review your application and social content, plus testimonials from your followers.
June 1st, 2019
Selection process starts. Our panel of members from Sephora’s merchant and marketing teams, plus our current #SephoraSquad influencers, will review your application, testimonials, and social content.
August 2019
Final #SephoraSquad employee group selected and announced at the Store Leadership Conference.
June 18th, 2019
Semifinalists selected and announced.
May 2020
Applications for 2020 #SephoraSquad employee group will open.
Meet the #SephoraSquad
Frequently Asked Questions
How long will the partnership last?
The 2019 #SephoraSquad partnership will last through April 2020. New #SephoraSquad influencers will be selected each year.
Who reviews our applications and testimonials?
Our panel of members from Sephora’s merchant and marketing teams—plus our current #SephoraSquad influencers—will review your application, testimonials, and content.
Is there a minimum or maximum follower requirement?
No. We value unique, unfiltered, sorry-not-sorry storytellers, no matter the number of followers they have.
Why are testimonials important?
They’ll help us understand the impact you have on your community. You’ll receive the link to your unique testimonials page and custom #SephoraSquad Instagram Story and Post to help spread the word.
What type of influencers can apply?
Anyone with an active Instagram account and passion for beauty and Sephora. We encourage influencers of all races, ethnicities, religions, gender identities, body types, sexual orientations, and abilities to apply to be a part of the #SephoraSquad.
What does this program entail?
#SephoraSquad influencers will receive a long-term paid contract featuring things like content creation, social posts, and event attendance. Should your application be selected, you’ll work with our Campaign Manager to talk through your final contract.
Do I need to be a Sephora Beauty Insider to apply for the program?
Nope! You do not need to be a Sephora Beauty Insider member to apply.
Is there a minimum age to apply?
You must be 18 or older.
Which Sephora team members are eligible to apply?
Sephora team members may apply if they’ve worked for Sephora for at least six months, are in good standing with their manager or supervisor, and have an active Instagram account. Brand-facing FSC employees are ineligible.
Is this open globally?
You must be a resident of the US or Canada to apply via the microsite.
Need to know more?
Email us anytime at [email protected].
What is a brand-facing employee?
Brand-facing employees are those required to directly communicate, support and/or advise brands on
their business.
Join the
for Employees
Let’s squad up! We’re actively accepting applications.
2019 Applications Closed
Check back in on June 18th to see our Semifinalists!